Thursday, 23 October 2014

Questionnaire Analysis

·         Of the people that we asked, 65% were female and 35% were male. So I can conclude that the target audience should be aimed mostly towards women.

·         95% of the respondents we are did not read the college magazine, which is an issue that needs to be improved in future, as it has failed on reaching its target audience.

·         The most popular colours chosen by the audience we asked chose: Black, blue and white. These colours will be the colour scheme I use in my magazine.

·         Of the respondents we asked 85% said they would pay between nothing and 50p for the magazine. In order to make profit we will have to make the price of the magazine higher than the cost of making it, although it won’t gain any popularity and may not even sell.

·         70% of the people asked said they would prefer the magazine to be product monthly. This allows the magazine to feature more content on every issue, whereas it might struggle to have things to say if it was every week for example.

·         When we questioned the formality of the magazine 50% of respondents said they would prefer it to be informal, 10% said it should be formal, and the other 40% said it should be a mix of the two.  From these results I can conclude that the majority of people want it to be informal, so I will make my magazine informal, however still have some formal elements, to cater for the other percentage of people.

·         Out of the options given the main themes that chosen were: Music, college trips, and free gift. Other slightly less popular options were sport, fashion, and technology. So I will try to include the majority of these themes, if not all of them.

·         50% of the people wanted an image of a student to be on the front cover of the magazine, while 30% wanted it to be a celebrity and 30% wanted it to be nature. I could change what type of image I have on my cover every issue in order to appeal to a wider target audience.

·         100% of candidates wanted a job page. so I will make it essential that I have this on mine. 


College magazine analysis

This magazine front cover uses three font colours: yellow in the masthead; and blue and white in the cover lines. There are around three different font used throughout. The magazine main cover image uses superimposition to position the audience to focus on the model when first glancing at the cover. It uses the rule of thirds by the cover image being in the middle third and the cover lines in the others. The denotation of the text ‘think about sex all day’ in the cover lines connotes hyper sexualisation of model in the magazine which is a representation of a stereotypical idea of that all college students think about this. The denotation of the text ‘surprise career inside’ uses a promotion to position the consumer to want to buy it more. The denotation of the models clothing in the main cover image connotes hyper sexualisation which is representing women badly by them not seeming to be focusing on college more on their appearance. Also having cover lines such as ‘3 steps to group project success’ is representation of the idea that the magazine is promoting a helpful message to its consumer by giving them ways to improve their college life.  Having the colours on the magazine be bright and colourful make it more appealing to a college student.

College magazine front cover and contents page